Amazon barcode requirements

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Amazon’s policy on barcode numbers continues to change, As well as differences in the strictness of their application. While we are constantly updating this information, If you want to make sure your barcode is accepted on Amazon or with any other retailer, It is best to check them directly.

Amazon uses barcode numbers (13 digits or 12 UPC digits) as unique product identifiers, Then it also assigns its own unique identification number – called ASIN (Amazon standard identification number).

Until a few years ago, Barcodes on Amazon were uncensored – anyone could list any product on Amazon using any barcode number, As long as this barcode number has not already been used for another product on Amazon. However , This has caused some serious problems for legitimate sellers, Some found their number had already been stolen and someone else had used it illegally on Amazon.

seek old barcode numbers

In 2016, An Amazon executive joined the GS1 board of governors and began implementing stricter policies, They also started doing some “house cleaning” to tidy up the Amazon database. Unfortunately , There are still old barcode numbers in use on Amazon that conflict with the numbers we own and sell. To avoid issues related to this, We did an increasingly deep search of Amazon’s databases to find these fraudulent old numbers. We use Amazon APIs, which have had some success with existing products, but unfortunately, These are limited in how deeply you can search Amazon’s databases. That’s why our tech gurus have developed some cutting edge search software that goes beyond Amazon’s traditional search options. We use this program to deep search Amazon for all numbers before they are sold. If you find any of these (historical fraudulent listings using our numbers), We delete numbers and do not sell them. This is a much more efficient proprietary software than Amazon APIs, And it searches much deeper than any other barcode vendor.

current requirements

Amazon prefers that barcode numbers come directly from GS1 – they have a preference that their suppliers are existing members of GS1. Unfortunately , This is very expensive, Especially for manufacturers/small businesses – GS1 charges relatively expensive fees to join, Plus recurring charges for the rest of the product’s life. So GS1 membership is effective for listing on Amazon, But it’s also an expensive option.

As mentioned above, There are thousands of products currently listed on Amazon using our barcodes. You can view some examples here:

In the last years , Amazon moved to try and stop branded phttps: // (big brands) listed on amazon using barcode numbers other than those of the original brand – possibly to stop piracy or illegal listings. to impose it, Amazon is getting “tighter” with barcode numbers – although implementation of this policy appears to vary a lot. We recently spoke to a customer who had 3 products on Amazon using our barcodes. Amazon just asked him for more proof of ownership of one barcode number but not the others. Apparently he was able to provide them with the necessary proof (of ownership) and their problem was resolved. We can also provide these documents to our clients, if it is necessary , which shows the links for their numbers to the original licensee GS1.

We don’t know where Amazon is going with regards to their barcode policy. We hope it’s reasonable and allows people to list products using legitimate and verifiable barcode numbers (the ones we sell). However , Amazon will probably go crazy and become more and more restricted, In the end , Our barcodes are no longer accepted in the future.

We have many customers who are still able to use our barcode numbers to list their products on Amazon. We suppose this is because if Amazon decides to check numbers (and it’s not clear if it checks too many numbers), Our barcode numbers can be seen in the GS1 database (hence turns out to be of GS1 origin – although the list will show the original licensee and not us the owner) and also because our customers are able to list their product/company details along with their own barcodes them on , Which also feeds other databases. This can help our customers prove to Amazon that the barcode numbers are legitimate. We cannot update the GS1 GEPIR database – no barcode distributor can do this.

You may need to enter our barcodes into the Amazon system as 12-digit versions (UPC) without a 0 prefix (eg, 0712345678901 becomes 712345678901) – both versions of the number are the same and belong to you – but Amazon probably prefers the 12-digit version at the moment.

  • Amazon sometimes requires proof of connection between the supplier (you) and the licensee with the original barcode (as listed on – we can provide our customers with a document showing this proof chain. Amazon accepted this some of our customers.
  • It is possible to apply to Amazon for a GTIN exemption – this allows listing of products without a GTIN (bar code) – the process and requirements for this exemption are unclear
  • We have occasionally informed customers that Amazon asks for their website address (URL) on a barcode invoice invoice – so please let us know (when purchasing barcodes or later) if you would like your website address on the invoice/receipt .
  • Recently (since late 2019), Amazon stressed the “brand” area when listing. They pay suppliers to register with the Amazon Brand Directory (see below). However , We were able to list products using “N/A” in the Brand field (as recommended by Amazon). Other Amazon suppliers have reported their ability to use “generic” or “unbranded” for this brand area.

It may also be possible to enroll in amazon trademark registry , Which can make it easier to get certified products on Amazon, It also reduces occasional problems with barcodes.

Amazon error codes

Listing on Amazon can be tricky and there are a few specific error codes that can commonly occur while trying to list on Amazon. These are usually associated with the “Brand” field during the listing process.

Luckily , These usually have a simple solution. Common error codes and solutions can be seen here:


Note: You may also like to watch our videos about listing on Amazon:


If you have any questions don’t hesitate to ask call us.

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